{"id":160,"date":"2025-11-18T14:22:02","date_gmt":"2025-11-18T13:22:02","guid":{"rendered":"https:\/\/portfolio-emma-durand.fr\/?page_id=160"},"modified":"2026-04-29T12:15:09","modified_gmt":"2026-04-29T10:15:09","slug":"production-1","status":"publish","type":"page","link":"https:\/\/portfolio-emma-durand.fr\/index.php\/production-1\/","title":{"rendered":"Production 1 zumba"},"content":{"rendered":"\t\t
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AFFICHAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BRIEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Objectif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Attirer les clients pr\u00e9sents sur site vers l\u2019\u00e9v\u00e9nement<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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  • Formats : A1, A2, A4, A5<\/span><\/li>
  • Cr\u00e9ation : Canva Pro<\/span><\/li>
  • Diffusion :<\/span>
    • A1 : portes principales (recto-verso), Drive, entr\u00e9e espace culturel<\/span><\/li>
    • A2 : accueil<\/span><\/li>
    • A4 : zones promotionnelles<\/span><\/li>
    • A5 : caisses magasin, espace culturel, Drive<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      PROBL\u00c9MATIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Comment capter rapidement l\u2019attention des clients dans un environnement tr\u00e8s sollicit\u00e9 durant la p\u00e9riode de No\u00ebl ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      CIBLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      CHARTE GRAPHIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Couleurs<\/p>

      Pour le projet Zumba Christmas Party, une palette dynamique et festive a \u00e9t\u00e9 s\u00e9lectionn\u00e9e afin de refl\u00e9ter l\u2019\u00e9nergie de l\u2019\u00e9v\u00e9nement et son ambiance conviviale.<\/p>

      • Violet : #6625D5
        Couleur principale du projet, le violet symbolise l\u2019\u00e9nergie, la cr\u00e9ativit\u00e9 et le dynamisme. Il attire l\u2019attention et renforce l\u2019identit\u00e9 festive et moderne de l\u2019\u00e9v\u00e9nement.<\/p><\/li>

      • Bleu : #1023D3
        Couleur secondaire, le bleu apporte une dimension de confiance et de stabilit\u00e9. Il permet d\u2019\u00e9quilibrer le violet tout en conservant une harmonie visuelle coh\u00e9rente et impactante.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Typographie<\/p>

        La typographie utilis\u00e9e est Arial, afin d\u2019assurer une communication claire, lisible et professionnelle.<\/p>

        • Arial Regular : utilis\u00e9e pour les textes informatifs (date, lieu, description, modalit\u00e9s d\u2019inscription).<\/p><\/li>

        • Arial Bold : utilis\u00e9e pour les titres, accroches et informations importantes afin de structurer visuellement les supports.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Logotypes<\/p>

          Les supports de communication int\u00e8grent :<\/p>

          • Le logo officiel E.Leclerc Jardres, permettant d\u2019identifier clairement l\u2019organisateur et d\u2019assurer la coh\u00e9rence avec l\u2019image du magasin.<\/p><\/li>

          • Le logo Zumba \u2013 Christmas Party, mettant en avant l\u2019identit\u00e9 sp\u00e9cifique de l\u2019\u00e9v\u00e9nement et son univers festif.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            STRAT\u00c9GIE VISUELLE ET MESSAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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            • Message principal : \u00ab Zumba pour tous ! Venez partager un moment convivial. \u00bb<\/span><\/li>
            • Call-to-action clair, couleurs vives (violet et bleu), visuels dynamiques \u00e9voquant le sport et la convivialit\u00e9.<\/span><\/li>
            • Coh\u00e9rence entre tous les supports pour cr\u00e9er une identit\u00e9 visuelle uniforme.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              AFFICHAGE BRIEF Objectif Attirer les clients pr\u00e9sents sur site vers l\u2019\u00e9v\u00e9nement Formats : A1, A2, A4, A5 Cr\u00e9ation : Canva Pro Diffusion : A1 : portes principales (recto-verso), Drive, entr\u00e9e espace culturel A2 : accueil A4 : zones promotionnelles A5 : caisses magasin, espace culturel, Drive PROBL\u00c9MATIQUE Comment capter rapidement l\u2019attention des clients dans un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-160","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":35,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/160\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/160\/revisions\/1726"}],"wp:attachment":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/media?parent=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}