{"id":175,"date":"2025-11-18T14:22:55","date_gmt":"2025-11-18T13:22:55","guid":{"rendered":"https:\/\/portfolio-emma-durand.fr\/?page_id=175"},"modified":"2026-05-03T16:27:41","modified_gmt":"2026-05-03T14:27:41","slug":"production-2-3","status":"publish","type":"page","link":"https:\/\/portfolio-emma-durand.fr\/index.php\/production-2-3\/","title":{"rendered":"Production 2 handi"},"content":{"rendered":"\t\t
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PUBLICATION FACEBOOK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Format : image statique (photo de la caisse avec la t\u00e9l\u00e9commande)<\/span>
<\/span>Plateforme : Facebook<\/span>
<\/span>Date de diffusion : 6 f\u00e9vrier 2026<\/span>
<\/span>Objectif : relancer la communication et informer sur la nouveaut\u00e9<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment informer efficacement la communaut\u00e9 locale de l\u2019arriv\u00e9e de la t\u00e9l\u00e9commande HANDIVISIBLE \/ BABYVISIBLE afin de lever les freins li\u00e9s \u00e0 l\u2019utilisation de l\u2019application ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Objectif cognitif<\/p>

  • Informer la communaut\u00e9 locale de l\u2019existence de la t\u00e9l\u00e9commande.<\/li>
  • Expliquer qu\u2019elle remplace l\u2019application sans t\u00e9l\u00e9chargement.<\/li><\/ul>

    Objectif affectif<\/p>

    • Rassurer les clients prioritaires.<\/li>
    • Valoriser l\u2019engagement inclusif du magasin.<\/li><\/ul>

      Objectif conatif<\/p>

      • Inciter les clients concern\u00e9s \u00e0 utiliser la t\u00e9l\u00e9commande.<\/li>
      • Encourager le partage de la publication.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        Cibles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        Justification du choix Facebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        Facebook est le r\u00e9seau le plus adapt\u00e9 \u00e0 une cible locale et familiale. Il permet de toucher directement les clients du magasin et de diffuser une information p\u00e9dagogique \u00e0 faible co\u00fbt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        KPI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        \u2022 15 547 vues, une performance sup\u00e9rieure aux publications r\u00e9centes.<\/p>

        \u2022 10 626 personnes touch\u00e9es, avec une majorit\u00e9 de non-abonn\u00e9s (9 824) : la publication a permis d\u2019\u00e9largir la visibilit\u00e9 de la page.<\/p>

        \u2022 88 interactions dont 65 r\u00e9actions et 23 partages, preuve d\u2019un contenu attractif et engageant.<\/p>

        \u2022 3 nouveaux abonn\u00e9s g\u00e9n\u00e9r\u00e9s gr\u00e2ce \u00e0 cette publication.<\/p>

        \u2022 Engagement principalement r\u00e9actif (pas de commentaires), mais fort potentiel de diffusion gr\u00e2ce aux partages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        PUBLICATION FACEBOOK Brief Format : image statique (photo de la caisse avec la t\u00e9l\u00e9commande)Plateforme : FacebookDate de diffusion : 6 f\u00e9vrier 2026Objectif : relancer la communication et informer sur la nouveaut\u00e9 Probl\u00e9matique Comment informer efficacement la communaut\u00e9 locale de l\u2019arriv\u00e9e de la t\u00e9l\u00e9commande HANDIVISIBLE \/ BABYVISIBLE afin de lever les freins li\u00e9s \u00e0 l\u2019utilisation de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":56,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/175\/revisions"}],"predecessor-version":[{"id":1743,"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/pages\/175\/revisions\/1743"}],"wp:attachment":[{"href":"https:\/\/portfolio-emma-durand.fr\/index.php\/wp-json\/wp\/v2\/media?parent=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}